The agreement brings together Pacquiao, the top athlete and personality in the sport, with SHOWTIME, the fastest growing premium television network in the U.S., and its parent company CBS Corporation whose programming and media assets span network and local television, pay and basic cable, radio, outdoor and online.
The campaign will include the SHOWTIME Sports documentary series FIGHT CAMP 360° in preview of Pacquiao vs. Mosley. The top rated CBS Television Network will participate by broadcasting a primetime special of the show in April.
"The arrangement with CBS and Showtime regarding the promotion and distribution of the Pacquiao vs. Mosley championship event represents a new opportunity for the sport of boxing. It enables boxing to reach millions more people in the United States given the reach of CBS, the most watched television network in the country. This development will not only benefit Manny Pacquiao and Shane Mosley but all of the young men participating in the sport of boxing," said Arum.
(Source: toprank.com)
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Saturday, April 2, 2011
Pacquiao vs Mosley Fight
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